How to start developing your new website
Where do you begin when embarking on a website building or redevelopment? An excellent article by Herosmyth will help provide some pointers.
As they rightly point out, start by taking a step back. Don’t make the mistake of going head-strong into a website development project without knowing why you are doing it!
Herosmyth say, “Before starting work on your new website and appointing developers, graphic designers, copywriters, etc. take a step back and ask yourself some key questions.”
They recommend asking 20 questions:
- Why do you need to create or redesign your website?
- What needs or business goals do you have for your website that aren’t being met by the current site if you have one ?
- What goals do you want your website to achieve?
- What is the function of having a website for your brand?
- What will visitors accomplish on your website?
- What kind of website does your brand need?
- Who is the website for?
- How will you measure success?
- What image, look, or feel do you want your brand’s website to portray?
- When analysing your competitors’ sites, what do you like and not like about their websites?
- What’s the scope of this project?
- What’s the project timeline?
- What’s the project budget?
- Which functions or features are necessary to have versus nice to have?
- What are the most important calls-to-action (CTAs) on your site?
- How much traffic are you anticipating?
- What is the most important information your site must relay to the user, especially on the home page?
- How much extra work will be involved, and what parts can you do yourself?
- Who will be in charge of what parts of the project?
- Will multiple levels of access be required?
You might not be able to answer all the questions yourself or amongst your team. So if you are struggling, why not contact us if you’d like a sounding board or a brainstorming partner?