PR & Marketing Insights & Blog
Why do you need a PR consultant or copywriter in the AI era?
9 November 2026
Has AI evolved to such an extent that there is now no need to employ the services of a PR and marketing consultant?
In this article, Alan Markham outlines his thoughts on the state of play as of November 2026. The short answer is no (of course!) mainly because only an experienced person can create the most accurate, highest quality content.
How to start developing your new website
17 May 2024
Where do you begin when embarking on a website building or redevelopment?
Start by taking a step back. Don’t make the mistake of going head-strong into a website development project without knowing why you are doing it!
Why did brands go tribal during the Covid pandemic?
27 August 2020
How did the Covid-19 crisis impact on brands?
Did the crisis change how people think about brands and have they come out of it stronger, weaker or no different? Kantar’s tribal thinking may have the answers…
Challenging three SEO ‘conventions’
7 August 2020
With so much advice and expert comment out there regarding SEO, it can be difficult to know what to prioritise when writing content for a website.
But should we follow important ‘conventions’ that we all read about?
PR and marketing jargon buster
4 June 2020
The PR and marketing sector is notorious for its desire to try to baffle with science.
Don’t despair! Read our jargon buster here to understand what a dressed-up phrase actually means!
