Building and maintaining the profile of a sustainability pioneer

Client

The CMS Group

Background

The CMS Group is a leading designer, manufacturer and installer of aluminium and PVCu windows, doors and façades. Through its three divisions the company is optimised to serve the needs of different markets. CMS Facades is a facades supplier of choice for high profile building projects UK-wide; CMS Window Systems is Scotland’s leading supplier to the social housing and housebuilding markets, and CMS Trade is a rapidly growing supplier to Scotland’s trade installers. As the pioneer of ‘closed loop’ windows and doors, which ensures all post-use frames, glass and hardware is diverted away from landfill and into its in-house recycling centres, the company has raised the bar on sustainability and received numerous accolades as a result.

Brief

Markham PR & Marketing supports the CMS Group by assisting with a wide range of serves to keep the PR and marketing programme continuously active. This includes keeping the media relations programme active with press releases and articles, social media management, as well as copywriting as required and input into award entries.

Results

The long-term PR programme has helped CMS to establish a unique reputation in the fenestration and building sectors, building brand awareness and providing a useful backdrop to support tendering and sales objectives. An increasingly active social media campaign is assisting further, with LinkedIn and Twitter being utilised to ensure online reach is maximised.

Three examples of our PR coverage are:

G&GP Glass & Glazing Products magazine

HA Housing Association magazine

LABM Local Authority Building & Maintenance online

Find out more

Read more about The CMS Group at www.cmswindows.com.