Publicising specification success in Manchester Airport transformation
Client
Diamond Dryers
Background
Diamond Dryers are innovative, low energy, low maintenance, long-life hand dryers for public and commercial washrooms. These were specified for the £1bn Manchester Airport Transformation Programme, a prestigious building project which includes building a brand new Terminal 2 and the refurbishment of the other two terminals.
Brief
Publicise the important specification in various markets to raise awareness of the brand, the far-reaching benefits of Diamond Dryers and generate future leads. This was to be done via editorial which required researching and writing a ‘master’ article – this could be adapted as required for publication by more than one magazine or website.
Results
The first part of the promotional strategy resulted in double page spreads which provided extended case studies in two key building specification magazines tailored to the public sector – Go!Public and Public Sector Build Journal.
Find out more
To discuss why Diamond Dryers represented the ideal hand drying solution at Manchester Airport and learn more about the range, please email Peter Jackson: peter.jackson@diamonddryers.com.
