Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is vital for your website. It will help your website rank well in Google for appropriate search terms and drive traffic to your website.
SEO was, until a few years ago, one of the world’s great mysteries to everyone apart from those techies specialising in the field. Or those working for the likes of Google or Bing.
How did SEO become a ‘Dark Art’? No doubt because of the lucrative sales opportunities this service opened up for consultants. Naturally those who felt they had to protect their interests were never really going to reveal their crown jewels!
Clear and valuable guidance
We won’t try to pull the wool. Instead we’ll provide you with a transparent set of recommendations on what we would do to help improve your page ranking. This will include reviewing your website text to ensure that it makes sense, and that it contains the keywords that you want to be found for, and the correct volume.
We’ll look at elements such as:
- the use of headings
- URL names and length
- image names and their descriptions
Plus, the technical fundamentals of your website that we know will affect page rank.
Video, images and downloadable content will also play a part in how your website ranks, and these are areas in which we can help too.
Whilst we are always happy to undertake a thorough review and complete the necessary improvements, SEO is not really something you can switch on and off. If you would like to engage with us on a longer term basis, we can integrate SEO with your other marketing activities and deliver you a consistently strong online presence.
We’ve worked on a broad spectrum of websites to improve their SEO performance. This has included optimising a website for a pop up power unit supplier and a construction industry contracts specialist.
Please contact us to find out more about SEO.