PR – or public relations – is a term which covers a broad range of communications activities. In today’s digitally-focused world, it is less about ‘press relations’ in the print media, as PR is often wrongly described as, but more about telling the story of brands through online and offline channels.
“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates
PR provides a cost-effective yet extremely powerful way to communicate with your audiences. It allows you to define your brand, explain why this is of benefit to your customers and other stakeholders in engaging ways.
As a specialist in PR for business-to-business SMEs, we are ideally placed to help you get the most out of communications channel. We do this using a number of tools from press releases to events, extending into social media too.
What’s the best way to share your news with your target markets, staff and stakeholders? Through a press release of course! Find out more.
Thought-leadership, positioning your brand as an authority, explaining your position, expertise or industry issues in detail. These are just some of the ways in which feature articles can be used as a powerful PR tool. Find out more.
Seminars, technical masterclasses, webinars, factory visits and tours – events can be a key part of your marketing communications activity. Find out more.
If you want more control over your marketing messages and a more direct way to tell your story or promote your brand, an advertorial can be really effective, We will help you develop this and identify the right placement. Find out more.
A creative, professionally produced presentation, created in PowerPoint or other platforms, will be a key part of your marketing collateral to support your sales efforts and for any events your host. We can produce these for you – find out more.
We can help you develop your award entry and even identify the right awards to enter in the first place. We have a strong track record in helping clients reach the shortlist and win, including the Queen’s Award for Enterprise. Find out more.